Adam Peruta is an academic who teaches advertising, branding, design, and new media at Syracuse University. Adam specializes in creative strategies in digital advertising, with a strong concentration in interactive design. His interests concentrate in digital technologies and how new media, specifically social media, impacts corporate advertising and marketing. Professionally, Adam focuses on interface design, graphic and interactive design, and branding. He has spoken internationally and published on: college/university branding, social media branding, and the advertising of unhealthy foods to children.

Adam received his BFA degree (computer graphics) from the School of Visual and Performing Arts at Syracuse University, and his M.S. degree in new media from the Newhouse School of Public Communications at Syracuse University.

He is an avid endurance athlete who has competed in marathons, ultramarathons, triathlons, and the Ultraman (a 3-day triathlon consisting of 320 total miles). Adam is the 17th person to have completed two Ultraman races in the same year. He is also a certified USA Triathlon Level 1 coach.

Professional Experience

Adam began his professional career as the creative director for Internet Consulting Services Inc. in Syracuse. There he worked with clients such as Sony-Ericsson, Syracuse University Athletics, numerous dot-coms, and was influential in building and marketing the Sidearm software platform (a content management system for collegiate athletic websites).

Adam was also involved in co-founding and growing a number of businesses including Yank,,, and – a company that licenses software to grocery stores and entrepreneurs who wish to start up online grocery delivery services. Adam currently serves as the VP of Technology for, an online grocery delivery service based in Minneapolis, MN.

Adam actively freelances for various advertising agencies and recently took a ride on the StartupBus – a competition where teams compete to conceive, build, and launch a company in 72 hours… all while on a bus.